آنتونی رابینز میگه : من در 40 سالگی به جایی رسیدم که برای رسیدن بهش 82 سال زمان لازمه و این رو مدیون کتاب خواندن زیاد هستم.
زبان فایل : انگلیسی
نوع فایل : PDF
INTRODUCTION TO THE SECOND EDITION Eight years on from the first edition of this book any notion that updating it for a second edition would be quick or straightforward was dispensed with at the start of the process. We imagine that updating other books in this series might involve replacing some examples refreshing the core concepts with new theories perhaps reviewing the ‘shelf-life’ of some case studies. But for Media Studies the subject never stands still so this is more like a total system upgrade than a software update. For this reason the second edition is a collaboration to converge the perspective of the author of the original book with the experience and insight of the editor of MediaMagazine also a teacher trainer in the subject. Maybe you have picked up this book because you’re starting a course in Media Studies (given the title it’s a fair guess). Perhaps you are an English teacher diversifying into Media Studies. Or you could be a parent wondering what Media Studies is really all about and whether your child should spend their time engaging with it. We will argue that in the era of social media platform capitalism and ‘fake news’ it’s more important than ever. If you are a Media student the assumption will be that you’ve never studied it before – this is after all ‘The Basics’ although it might be a useful ‘refresher’ even if you have. All the way through the emphasis will be on distinguishing between everyday media engagement and critical media literacy. Just by being alive in the contemporary ‘mediated’ world we all respond actively to media – we never just ‘take it in’ without any thought or interpretation and more and more we create it. Equally the distinction between ou
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