آنتونی رابینز میگه : من در 40 سالگی به جایی رسیدم که برای رسیدن بهش 82 سال زمان لازمه و این رو مدیون کتاب خواندن زیاد هستم.
زبان فایل : انگلیسی
نوع فایل : PDF
With the continued fragmentation of the media and proliferation of media options the balance of power has shifted from the marketer to the individual. In Join the Conversation Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses brands and lives.
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